Halloween in the marketing world: How to make the most of one of the most exciting holidays of the year? 🎃👻

I wonder how everyone feels about it, but for me personally, Halloween is my favourite holiday (rivaling Christmas). I pull out my Tim Burton collection and all my favourite horror films from Saw to The Shining weeks in advance. 🔪

Here’s Johnny! 🪓

In fact, this year we’re taking the preparations very seriously, we’re practically decorating a horror house, with ghosts, crazy clowns, cobwebs, skulls, pumpkins, whatnot… In fact, we’ll even have a costume for the cat. 🎃 It’s going to be crazy!🕯️ ….I hope the kids will dare to ring the doorbell.

But that’s it, now for the business part 😈

Halloween is not only exciting for kids (and me), but also for marketers.

This is an opportunity for businesses to come up with creative, fun and memorable campaigns that not only increase sales but also strengthen their brand. But how do we make the most of this holiday season from a marketing perspective? 🦇

1. Know your target group! 🧐

Before you start any campaign, it’s important to know who your target audience is (step zero, of course). For example, younger generations may appreciate interactive, digital content more, while older generations may prefer more traditional advertising.

2. Be creative! 🖌️

Halloween is a great time to come up with creative ideas. For example, think of themed promotions, discounts or special products that are only available during this period. But the form of advertising itself gives you a huge space now, the sky’s the limit.

3. Use social media 📱

There are plenty of opportunities to share Halloween content on social media platforms. For example, think themed posts, challenges or even live videos showcasing your business’s Halloween preparations.

4. Don’t forget email marketing! 💌

Email marketing remains one of the most effective tools for businesses. Send out themed newsletters showcasing your latest promotions, products or just sharing tips and tricks with your followers for the perfect Halloween celebration. Don’t forget, your basic template is now safe to play with!

5. Get involved in the community! 🤝

Halloween is not just about celebrating online. For example, think about local events where your business can be present, or even organising your own events where members of the community can celebrate together.

🔮 Halloween is a great opportunity for businesses to strengthen their brand and increase sales with creative, memorable campaigns. However, it’s important to always keep the needs and expectations of your target audience in mind, and remember that the best campaigns are the ones that deliver real value to their followers.

I have some tips, maybe your sector will be one of them!

Food industry:

Tip: “Frightfully delicious” campaign, with Halloween-inspired food and drinks.

Realisation: sharing limited edition Halloween cakes, drinks and recipes on social media. 🍪

Fashion industry:

Tip: “Fashion for witches and vampires” campaign, where the latest autumn collection is inspired by Halloween characters.

Realisation: photo shoots with models in Halloween costumes and make-up, special discounts during the Halloween weekend. 👠

Cosmetics industry:

Tip: “Frightfully gorgeous” make-up challenge, where shoppers are encouraged to share their Halloween make-up with their brand’s products.

How it works: video tutorials on the latest Halloween makeup trends and discounts for challenge participants. 💄

Technology industry:

Tip: “Spooky discounts” campaign, where they offer special prices on their products for a limited time.

Realisation: interactive Halloween-themed website design and flash sales at the end of the month. 👾

Travel industry:

Tip: “Haunted Sites Tour” campaign, where tourists are guided to the most frightening local legends and historical sites.

Implementation: night city tours, ghost stories and special Halloween packages. 👻

🎃I hope these tips will help inspire your Halloween campaigns! 👻

Aletta Nagy-Kozma 🕸️

🖤Halloween fan 🧡