It’s (still) 2024, Christmas is over, but the magic of fairy tales is still in the air. How is it possible that a Disney film or a fairytale story can…
The biggest sponsorship deal in the history of sport!
The relationship between sport and advertising has never been closer than it is today. Sporting events get huge media coverage and are not just about entertainment – they are also…
Predictive analytics: predicting the future with the power of data
Predictive analytics is a technology that uses data and statistical methods to predict what will happen in the future. Just as a meteorologist can predict that it will rain, predictive…
Artificial Intelligence in advertising: the AI revolution
Artificial intelligence is increasingly dominating the world of marketing and is also playing a growing role in business. While it seemed like a futuristic concept a few years ago, it…
Why is Storytelling so important?
Storytelling: the holy grail of marketing! Why? Because we’re not just throwing data in the audience’s face, we’re delivering experiences, memorable moments that create a real connection. A well-written story…
Introducing the world’s first AI musician
Everyone sees the world of AI technology differently: while some people are enthusiastic about it, others are afraid of change. The music industry has not been untouched by the AI…
Napoleon: A brilliant master of logistics and modern strategic planning
🌟 Tonight, let’s ride far away to the vineyards and picturesque villages of France🍇🏞️, where history whispers in the soft winds; and from there, we’ll head to the bloody battlefields where Napoleon’s strategic genius shaped the destiny of Europe. ⚔️💥
Decisions
How do we decide the big questions of our lives? Why do we procrastinate and when do we act on instinct? Are instinctive decisions the best?
The Jungle – Steve Jobs
I deeply believe that we cannot remain indifferent to what is happening in the world.
What can a young marketer learn from Banksy?
“The World of Banksy – The Street is My Canvas” exhibition offers a unique insight into the life of this exceptional artist in a unique setting, while Banksy continues to maintain his mysterious anonymity. Original works are rarely available, but the reproductions here are stunning!