
Using social media effectively
I hear from many of my entrepreneur friends and clients that it’s difficult to have content on multiple platforms at the same time. They simply don’t have the capacity to deliver everywhere, but they need to, as their competitors communicate through multiple channels…
“They must have marketers just for this purpose”they say.
They ask me for advice, and they are shocked because the solution is too simple.
The challenge for modern entrepreneurs is how to keep up with the ever-increasing demands of social media. Be present on multiple platforms – like Instagram, LinkedIn, Facebook, Pinterest, and TikTok… etc. – is a significant investment of time and resources, indeed. Nevertheless, the notion that each channel should produce unique content is wrong. The smart content-sharing strategy is to use content once it has been produced across multiple platforms, saving time and effort.
The key lies in optimisation.
Each channel requires different formats and styles of content. For example, image ratios, links, hashtag quantity and content length all need to be adapted.
A Canva and similar tools make it easy to adapt to different formats, and with a few clicks and a little post-adjustment, you’re done (in this respect, Canva is a huge help for me, and even worth subscribing to).
This approach allows you to communicate effectively on different social media platforms with less effort. The idea is to ensure that the content meets the specifications of each channel while preserving the original message.
This strategy is particularly useful for those who have limited resources and cannot afford to hire dedicated marketers just for this task.
And let’s face it, it’s cool when you produce your own content!
Simplicity and efficiency will help you build your brand in the digital space effectively and cost-efficiently.
How simple is it, isn’t it? With a well thought-out strategy and tools, you can turn a written post into a great post in 15 minutes on up to 5-6 different platforms… Ta-da! 🙂
Mutatom:

Aletta Nagy-Kozma
Aletta Focus Marketing
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