Create exciting videos for your content in minutes, Stand Out from the Crowd!
Using social media effectively
I hear from many of my entrepreneur friends and clients that it’s difficult to have content on multiple platforms at the same time. They simply don’t have the capacity to deliver everywhere, but they need to, as their competitors communicate through multiple channels…
How can we build trust with customers through original marketing messages?
I have 10 marketing messages that work, not only to generate sales, but also to build long-term, value-based relationships between customers and companies.
Learn how you can increase customer confidence by highlighting your money-back guarantee, free trial periods and stable market presence.
In this article you will learn how to use these tools in your marketing strategy through concrete examples.
7 inspiring questions for year-end introspection – and life
Year-end introspection – Recharge your life!
Get ready for the new year with a deep introspection! What goals have you achieved this year? What were the moments that made you really happy? It’s time to discover and reassess!
Creating compelling campaigns
What makes a campaign not just good, but really interesting and attractive? It is a mixture of art, psychology and strategy. (and it is still a question whether marketing is…
Striking the right balance: soft and hard HRM strategies in management
As a leader, how do you navigate the complex terrain of managing people? In human resource management (HRM), the choice between soft and hard approaches is more than a managerial…
No one reads ads
“Nobody reads ads. People read what interests them, and sometimes that’s an ad.” Howard Luck Gossage Now that statement is a timeless gem, isn’t it? In the fast-changing world of…
Business community
I’m delighted to announce that I am among the newest member of the Forbes Business Club and featured in the 10th anniversary edition of the magazin, in November! It is a reminder that for managers, continuous learning and adaptation is not a luxury, but a necessity.
Nearing Halloween: Tim Burton and the art of uniqueness
Draw inspiration from Tim Burton’s films and career to learn how to become the best at what you do. Discover the power of passion, perseverance, continuous learning and good relationships to achieve success. Success is not a destination, but a journey. Be part of this journey and enjoy every step of the way!
The manager’s responsibility in building a company culture
🚀 What is the invisible driving force that determines the internal dynamics and external appearance of a company? The answer is simpler than you think: company culture. 🌟
Not just a “vibe” or mood. A company culture is the set of deep-rooted values, norms and expectations that shape employee behaviour, decisions and interactions. And last but not least, all of this is said, communicated, enforced and kept in mind on a regular basis!
A strong company culture is like a magnet. Attracting and retaining talent… That’s why we’re dealing with it.
Want to better understand why company culture is so important and how to shape it?